Google’s Panda: Poor quality content and your rankings
First released in February 2011, Google’s Panda algorithm is designed to lower the ranks of “low-quality sites”. This may seem like a good idea; of course you want bad sites to go to the bottom of...
View ArticleUtilising the Most Efficient UX Practices
Utilising highly efficient UX (User Experience) practices entices visitors to stay on your site and will greatly aid in improving conversions. Ignoring these practices will lead to people bouncing off...
View ArticleWhy is it so Important to Have a Website in 2017?
A well-built, user friendly and attractive site will take your business farther in the online market. However, there are still businesses out there that have not joined the thousands of companies that...
View ArticleIt’s Now More Important Than Ever to Optimise for Mobile
The chances are you’re reading this article on your phone or tablet. If so, you’re not alone. More and more people are using their smartphones or tablets to search for products, services and articles...
View ArticleSEO or PPC; Which One Should You Use?
Both SEO (Search Engine Optimisation) and PPC (Pay Per Click) are widely used by businesses to rank highly in search engines. However, the question is always raised; SEO or PPC; which one should you...
View ArticleThe Most Commonly Asked SEO Questions
If you’ve got a website, the chances are you’ll have heard the term ‘search engine optimisation’ before. With online competition fiercer than ever, search engine optimisation is absolutely vital. But...
View ArticleGoogle Algorithms: Should You Fear Them?
Website designers and business owners are constantly being bombarded with news about ‘HUGE’ Google algorithms. Fear and panic can easily be spread by SEOs, just at the sight of words like ‘Panda’ or...
View ArticleTurning 404 Pages into Something Beneficial
A 404 page is something every website will have and are often overlooked or ignored. 404 pages can quickly be turned into something beneficial for your website; especially if you constantly have...
View ArticleIs Your Local Search Marketing Up To Scratch?
For small businesses and start-ups, local search marketing is massively important. But many don’t consider it necessary and others don’t even know it exists! This is a mistake that you mustn’t make, as...
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